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Writer's pictureLeanne Butterworth

Empathy and Real Estate with Emma Herbert

Updated: Oct 3

The Empathy Podcast

Show Notes/Timestamps



On this episode of The Empathy Podcast, Emma Herbert chats to us about all things Real Estate. We’ll be discussing how empathy within the industry can help boost your sales performance and reputation and why it’s so important for real estate agents to try and be more empathetic and take better care of their own mental heath.


Listen on Podomatic, Spotify, or your favourite podcast platform.










Watch full episode



Key Points


  • Empathy in Real Estate: Emma Herbert emphasises the importance of empathy in real estate, noting that it can be used as a powerful marketing tool. She explains that being authentic and empathetic helps build stronger, genuine connections with clients.

  • Real Estate Industry's Stigma: There is a stigma in real estate that being empathetic can make agents appear weak or less confident. Emma argues that this is a misconception and that empathy actually strengthens relationships and trust in transactions, especially when selling significant assets like homes.

  • Adapting Messaging: It's crucial for real estate agents to tailor their messaging to different audiences. While some clients may respond well to bold, confident marketing, others, like families or older clients, may prefer a more empathetic and heartfelt approach.

  • Long-term Relationships Matter: Emma highlights the importance of treating both buyers and sellers with empathy, as today's buyer may be tomorrow's seller. Maintaining positive relationships with all clients is key to sustained success in real estate.

  • Authenticity and Branding: Emma stresses that being authentic and empathetic is essential for both individual and business success. She founded CrowdBloom to help businesses develop unique, positive energy and culture, which ultimately boosts performance and client satisfaction.


    Timestamps


00:00 - 00:31 - Introductions

00:31 - 00:54 - Introducing our guest, Emma Herbert!

00:55 - 2:54 - Emma tells us who she is and why it’s important to be your authentic self.

2:54 - 4:54 - Emma talks about how empathy within Real Estate has been encouraged.

6:00 - 9:00 - Emma talks about her new business, Crowdbloom, and what they do.

9:00 - 14:35 - Where does Emma think real estate has gone so wrong?

15:00 - 17:50 - How does Emma find empathy in real estate when there is so much competition in the industry?

18:00 - 21:00 - What are the benefits of being empathic in the real estate industry?

21:03 - 24:00 - What is the benefit of having a team?

24:15 - 29:42 - What is mental health and self-care like within real estate?

29:43 - 34:10 - What can real estate agents do to become more empathetic?

34:10 - 36:00 - How treating people like humans instead of customers can enhance your sales performance.

36:00 - END - Wrap-up & Outros.



Links

Emma Herbert – www.crowdbloom.com.au





Hi! I'm Leanne Butterworth, Empathy Speaker and Educator, University Lecturer and Mental Health Advocate.


Empathy First is a Brisbane-based social enterprise offering Empathy workshops, online courses and individual Empathy coaching to help you build connection and strengthen your relationships for personal and professional success.


Contact me today and let's talk about how you can put Empathy First.












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