Empathy and Sales with Cian Mcloughlin

Updated: Jan 18

Empathy First Empathy Training

The Empathy Podcast E11

Show Notes/Timestamps

On this episode of The Empathy Podcast we speak to Cian Mc Loughlin, keynote speaker and CEO at Trinity Perspectives. Cian discusses with us what part empathy plays in the sales process, taking care of your own mental health and what part that plays in improving your sales. We hope you enjoy this relevant, informative and enlightening episode of The Empathy Podcast.

Time Stamps

0 – 1.37 – Introduction to the show

1.38 – 6.43 – Cian touches on empathy and the challenges facing salespeople.

8.51 – 10.39 – Social enterprise and listening to the customer.

10.59 – 13.29 – Who will this conversation appeal to and learn from?

13.31 – 16.20 – Understanding your product and the customer.

16.21 – 20.52 – Dealing with failure and rejection.

20.53 – 23.36 – Learning to sell.

23.37 – 27.29 – Sales agenda.

27.30 – 30.25 – Making an impact in sales.

30.26 – 32.08 – Non-profit sector.

32.09 – 36.15 – Developing a relationship with the customer.

36.16 – 38.43 – The importance of mental and physical health in sales.

38.44 – 41.31 – Dealing with stress and pressure in sales.

41.32 – 43.22 – Financial pressure.

43.23 – 46.56 – Empathetic leadership.

47.09 – 49.45 – Cian takes advice on taking care of your mental health in sales.

49.46 – 52.03 – Setting your boundaries.

52.04 – 53.20 – Allowing yourself to have down time.

53.21 – 55.08 – Taking time to Self-reflect.

55.11 – 57.26 – Acknowledgements and promotion.

57.33 – 59.02 – Leanne reflects on the podcast and end credits.

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About Cian

Cian is the founder and CEO of Trinity Perspectives, a boutique training and consulting company specialising in Win Loss Analysis and Sales Transformation.

Author of the Amazon #1 bestseller Rebirth of the Salesman and co-author of the Amazon #1 bestseller Secrets for Business Success, Cian is a regular sales and marketing commentator in the mainstream media. His blog was recently voted one of the Top 50 Sales Blogs in the world for the fourth year running, by Top Sales World Magazine.

With a business career spanning 20 years, including senior management roles in a number of the world’s largest software companies, Cian’s expertise includes keynote speaking, facilitation and training, consulting and advisory activities.

Cian and his team are passionate about changing the perception of the sales industry and helping their clients to prosecute opportunities effectively and with integrity and authenticity.

Hi! I'm Leanne Butterworth, Empathy Speaker and Educator, University Lecturer and Mental Health Advocate.

Empathy First is a Brisbane-based social enterprise offering Empathy workshops, online courses and individual Empathy coaching to help you build connection and strengthen your relationships for personal and professional success.

Contact me today and let's talk about how you can put Empathy First.

Website. LinkedIn. Instagram. Facebook.

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